Dermal Filler Seminar
IAPAM Announces Top 5 Beauty Trends for 2010: DIY is out, doctors are
Botox for cosmetic procedures reduction ultrasound fat surgical options will continue in 2010. Beverly Hills plastic surgeon Dr. Payman Simoni, okay. "If there is light at the end of our tunnel struggling economy, 2010 will have a very clear shift towards non-invasive procedures, as these procedures are to reduce costs and recovery time is much lower. People are afraid of taking too much time away from work in an economy that is not synonymous with job security, "said Simoni. Therefore, focusing growth in the areas of treatment, using proven marketing techniques and the participation of continuing education companies, doctors can Medspa expect continued growth in 2010.
1. Decreased DIY: the return of doctors to training positions
IAPAM of Aesthetic Medicine Consumer Study, the U.S. women surveyed, aged 21-60 in their perception of the different procedures in aesthetic medicine. As an obvious response to the medical industry unregulated spa, 78% of women rated medical credentials as very important when choosing a aesthetic treatment provider. "He is clear that most women worry about their safety when choosing aesthetic procedures, which is an excellent opportunity for physicians who wish to develop their practice of beauty, "says Jeff Russell, Executive Director of the IAPAM.
Add to that the recent DIY disasters wave of online media such as print and television, and is expected more patients look to physicians trained to provide most of invasive procedures such as Botox, fillers, peels, chemical laser hair removal, medical microdermabrasion, etc.
"Incidents as these show the public that it is medical procedures, and there is no safer than a well-trained aesthetic medicine, "says Russell. Thus, in 2010, we have increased the space available for the training of physicians in our aesthetic medicine symposium Bootcamps Botox and dermal filler, "says Russell. After complete the training offered by the size Botox IAPAM and other professional associations, doctors are able to offer these procedures to both their existing database of patients and capture the growing market share of anti-aging who fear the risks associated with medicine itself.
2. Cosmetic Injections: Election procedures provided under the knife
Dr. Theodore Corwin, widely recognized plastic surgeon in California, offers this excellent summary on the success continuous injections. "While plastic surgery procedures has slowed markedly in 2009 and not see much change by the year 2010, procedures minimally invasive such as Botox and fillers, will continue apace. "Dr. Corwin continues, despite the terrible economy, patients seem to be able to find additional funding for the review of Botox. Mr. Simoni was based on observation of Dr. Corwin. "The competition on the labor market may force many people to seek help from cosmetic surgery to look younger and fresh, there's the popularity of Botox injections as. "
Interestingly, while Botox is still "king", there is more competition in sight. In 2009, Dysport is approved for cosmetic use in the United States, offering an option for consumers interested in a product of botulinum toxin. In addition, two other competing products may be approved in 2010 and Xeomin Purtox.
Dr. Corwin added that "landfills have been very successful this year and will probably continue next year." An interesting change " in landfill is the amount in the syringe. Radiesse is now available in 0.4cc, 0.8cc and 1.5cc, patients can choose whether they want a little touch up or a big change. In addition, Juvederm says it will add a local anesthetic for their contributions that will fill a little less painful. "
Finally expenditure such as the 2009 approved Sculptra, will allow doctors to perform non-surgical face lifts. Veseleny Keith, editor of Health Beauty and believes that "most nonsurgical procedures to be developed by filling in patients a nonsurgical option for almost everyone needs. "
3. Medical Weight Loss Management: A key growth area doctors
Total WHO estimates that 400 million people were obese and 78 million Americans are classified as obese. This number should increase to 700 million worldwide by 2015. To cope with this epidemic of weight control universal will be provided by doctors increasingly international. People are tired of yo-yo and special foods, is looking for physicians to help loss permanent weight. Therefore, physicians are in a unique position to capture this market with effective strategies for losing weight because they have the confidence of its patients.
Therefore, to meet the expected growth of the market that proactively IAPAM organizations, offering training programs for physicians Medical weight control in 2010. medically supervised programs, such as IAPAM include an overview of the protocols of best practice programs and hCG, programs VLCD / LCD diet, the meal replacement programs, programs ketogenic diet based on the use of injections B6/B12 weight loss and diet pills and prescription lipase inhibitors, weight loss (Reductil (TM), Meridia (TM), etc.).
4. Body Shaping: New non-invasive technologies provide advance
Speaking to Dr. Mitchell Chasin and Jeff Russell, the market for the body to re-configuration to increase significantly in 2010.
Mitchell Chasin, chief medical respected Reflections Center for Skin and body esteem the new year will see a new frontier in shaping the body. New uses innovative ultrasound lipolysis, using cryolipolysis, patients now have a range of non-surgical options for body sculpting.
Dr. Chasin actions that "there are many designs leading to the horizon, all with the possibility of changes in the body and completely non-invasive skin. Some of them are already visible Zeltiq like device that uses cryolipolysis (cooling fat cells) to remove fat cells without damaging the skin, muscles or nerves. Zeltiq approved by the FDA for the cooling of the skin and you will receive a permit for the extraction of fat.
These and other devices are widely available this year and represent a clear indication that the races aesthetics. The two things my patients are more concerned with minimal downtime and achieve excellent results. Zeltiq devices like we can help make a significant difference in their appearance and spend their lives quickly. "
Jeff Russell, Executive Director General predicted IAPAM echoes Mr. Chasin, particularly in reducing fat. Jeff Envisons Syneron Velashape and potential new entrants: Ultrashape and Liposonix offer "New options for those who have localized fat, and the search for new training under him."
But Jeff adds that "machines of more efficient scheme for laser-assisted lipolysis Cynosure SmartLipo and SlimLipo the Palomar-based ultrasound Vaser, provide the best results. "
"We would all like a" zero invasive "means of reshaping the body, but the results are not yet fully with these options non-invasive (ie, Zeron, UltraShape, Velashape) "Russell concludes.
Ultimately, Mr. Chasin and Jeff agreed that technological advances in degreasing equipment "to allow this treatment to regain their popularity." From the Zeltiq and Ultrashape Liposonix Zeron and these new, noninvasive significantly to the new position of the body of court as one of the most popular drugs of beauty treatments. Mr. Simoni accepted. "Many companies have recently invested in laser liposuction surgery promises less invasive than traditional liposuction. I believe that laser technology [news and other procedures] liposuction assisted able to reduce the number of liposuction procedures in the field of plastic surgery they once enjoyed. "
5. Advances Cosmetic Dentistry capture more aesthetic medicine market
Dr. Thomas Connelly, a famous cosmetic dentist in New York, believes that a fantastic opportunity for dentists to capture market share in the aesthetic medicine. "We are seeing rapid progress in bleaching teeth. In general, oxidizing agents were suspended in glycerol and applied to the tooth enamel. The oxidizing agent (usually a form of peroxide) diffuses into the enamel of glycerin. Glycerin is slow! We are looking for new methods, such as paints, aerosols and new developments in applicators to accelerate the process of obtaining the oxidant in the enamel faster.
Mr. Connelly also believes that, "With the last of the compositions of porcelain (by Ivoclar Emax) for porcelain veneers, crowns and bridges, allowing [Dentists] to build bridges of all porcelain (no metal here) that seem more real than ever. As more dentists also perform procedures aesthetic level of excellence expected by patients, and led by top cosmetic dentists, is incredible. I am currently using a potter in Paris France, to stay ahead of my competition in New York! "
Conclusion
A survey of 2,227 adults in U.S. published in December 2009 by Harris Interactive on behalf of RealSelf.com, found that more than half of all adults (54%) would choose cosmetic work if the money were not a concern. To capture this market successfully, doctors should focus on: the silhouette injectable cosmetic treatments, technology, non-invasive lipolysis, and medical surveillance program in weight loss and should ensure receiving adequate training in all the proposed procedures.
For more information on the 2010 calendar IAPAM title = "Aesthetic Medicine Symposium"> Days of Aesthetic Medicine, the injection training, workshops or seminars physician practices begin Medical Weight Management, please visit http://www.iapam.com or contact Jeff Russell, Executive Director 1-800-219-5108, ext IAPAM. 705 info@theiapam.com .
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About the Author
Leslie Marshall is the IAPAM’s Online Media and Research Specialist.
Leslie is responsible for crafting and managing the IAPAM’s internal and external communications including: producing our member newsletter,editing The Aesthetic Medicine News, creating association press releases, augmenting website content, writing industry articles, managing our online reputation, partnering on social networking strategies, and developing varied means to effectively keep members, industry professionals, and the media informed about the association and the industry. Additional responsibilities include: verifying industry facts and information and making the results available to our members.
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